On June 24, 27 and 30, 2014, CEED Albania has successfully implemented the “Empowering Women in Business” training program.
All the training sections has taken place at Hotel SOKRAT (Rr. Elbasan, Tirane, Albania), from 09:45am till 15:30pm.
The overall objective of this activity was to enhance leadership, management and entrepreneurial skills of early-stage women entrepreneurs/managers, thus increasing the number of women entrepreneurs and managers who own/manage SME’s and who contribute to the national economy.
This activity was supported and funded by USAID (REG Regional Economic Growth) and was the follow up of the opening event of “Empowering Women in Business” project, which has successfully taken place at Tirana International Hotel, on June 10, 2014.
The opening event has also served for identifying suitable women entrepreneurs, some of which were later involved in the first series of training and learning activities addressed to the specific needs of early stage women entrepreneurs (0-3 years of business). In addition to the opening event, other marketing activities for this project have taken place using social networks and direct mailings to CEED and other networks.
These sessions also helped participants create a new ‘entrepreneur eco-system’ within which they will be able to find like-minded women and successful women entrepreneurs.
Provided the request from women entrepreneurs to organize trainings on non-consecutive days, this three-day training session was organized on June 24, 27 and 30, suitable to their needs; during hours which allowed them the flexibility to also follow their own private and business agendas. In this first section of the training were involved15 participants.
The agenda of the training was designed in line with the findings conducted in June and September 2013 by USAID. It included the areas where women entrepreneurs needed to improve/enhance their skills, as well as case studies and industry wide practical examples to instill this information. These findings were later grouped in three major areas of intervention, each of which was delivered by an expert in the field.
The first day of training was delivered by Mrs. Eldisa Lloshi Zhebo who was focused on basic leadership skills, management of self and small team, personal sales skills and micromanagement. Participants asked questions on best practices in the field, how to manage time during a day filled with a variety of tasks and how to improve personal behavior towards that of a business like one.
Mrs. Eldisa Lloshi-Zhebo is an Executive Director at Institute for Change and Leadership in Albania ICLA
Mrs. Zhebo has a good experience in Training and Coaching, Organizational Development, Management of Change, Communication and PR strategies. Public Speaking. Crisis management. Sales and Negotiation, Project management Strategies, Time management, Leadership, Managerial and Supervisory Skills. Team Leadership. ( including youth at their early stages)
The second day was conducted by Mrs. Linda Dervishaj and her main concern was preparation of the product or service, how to conduct a market research, how to match your product/service with market needs and which are the best channels of communication provided the business size and budget. Participants were very interested on how to find the best way to market their product, but also find financially affordable marketing ways and means.
Mrs. Linda Dervishaj is Marketing & Trade Marketing Director at Lotaria Kombetare, by Austrian Lotteries
Mrs. Dervishaj has over 13 years Marketing / Communication experience. She coverd a Management position in the main important Albanian and International Companies that operate in Albania as for 10 years in VODAFONE Albania, Coca-Cola Bottling Albania, Sears Canada, Klik Ekspo Group. She also have an experience in seminar teaching at Fakulteti Ekonomik , Tirane – Organizational Behavior
During the third day participants had the chance to learn more about the financial management of their newly established business, delivered by Mrs. Blerina Daka. The trainer focused on the importance of building of a system for recording data, filing paperwork and documents according to tax authorities required standards (but not only), and also provided practical examples of management of tax controls and other legal aspects, which participants were very keen to listen to.
Mrs. Blerina Daka is covering the Risk Manager position at BALFIN Group and before was the Head of Finance Department of ManeTCI since November 2008.
Mrs. Daka’s professional history includes a long experience in working with some of the largest donors and development organizations operating in Albania such as UNDP and Soros Foundation. She made the passage to the private sector with yet another big production enterprise, the Fushe Kruja Cement Factory as Head Treasury Officer in April 2007 until October 2008, when she left to joint Mane TCI.
During the trainings participants were involved in an intensive, interactive and practical program relevant for their businesses and the environment they operate, and also offered the possibility to be part of a larger local and Regional network of entrepreneurs who are also eager to grow their businesses, meet new people, exchange business experiences and find challenging opportunities.